Apple Analysis(HW1)

Market Analysis (Strategist’s Roll)

– What is your market?

• Communication
• Entertainment
• Education

– Who is your user? Create a user archetype.

1.Workplace users between the ages of 30 and 55
2. Student group and young office workers
3.IT-related industry workers or mobile enthusiasts between the ages of 20-30

User archetype：

       1.Justin

Sophomore at Queens College

• Male
• Age 20
• Live in Corona
• Interested in Basketball and Baseball
• Very passionate about photography
• Computer science major
• He hopes to go to Amazon for an internship next summer

        2.Hongyun Sun

  Five-star hotel manager

• Female

• Age 49

• Chinese

• Live in Flushing

• She likes to watch soap operas online

• She takes subway an hour to go to Manhatten to work every day

• Living with husband and daughter

• Liking does housework

- Who are your competitors? Put together a list of (at least 3) competitors.

• Other smartphones
• Other operating systems 
• Global technology advanced technology companies 

 - Market analysis  - competitors

             Competitive Visual Audit (Designer)

                          

    -Find the grid

- Asset and code tool

- Color palette

Black
Hex #000000

Gray
Hex #949494

Blue
Hex #1428a0

Gray
Hex #3a3a3a

White
Hex #ffffff

                                            

-Typefaces and Type Hierarchy

                                                               

-Competitive Visual Audit - Media

Typefaces: 

  • ITC Avant Garde Gothic Demi Bold

  • Linotype Univers 820 Condensed Black

Type Hierarchy:

• 40px

• 20px

• 32px

• 13px